FOMO: Events On the Go, Anytime, Anywhere
/With the Fear of Missing Out (FOMO) craze sweeping the nation, more and more event planners are looking to broadcast their events via the internet or apps. Skype and Google Hangouts have been around for a while and we have seen them pop up at certain events so that people who can't physically be there, now have the opportunity to engage with everyone. Bringing us to Snapchat (which most people have already interacted on and know that you can send brief clips of your world to all of your friends) and the go90 app from Verizon. Go90 allows you to view "primetime shows, live music & sports, plus the best of the web. At anytime. From anywhere." I had the opportunity to work with this technology and see it implemented at the Life Is Beautiful Festival. It was so great to have parts of our programming live streaming directly to everyone and also, to be able to access it after the fact, in case you were unable to make it to another stage to see an act or two of your favorites were scheduled at the same time.
As our world becomes more and more connected, I believe this is the future technology that is going to allow users to be everywhere at once and attend events at their leisure. Be ready to incorporate more and more video cameras and live streaming options in to your events!