It's been a long two years of "owning" a business and having a couple events completed, all while working in the corporate world, booking entertainment, and producing a large music and art festival. It has taught me A LOT of the good, bad, ugly, and positive lessons that needed to be learned in order to give my full attention to my business, growing it and moving forward successfully.
Now, I find myself in the very unique position of being able to turn this dream into reality. One of the tasks I struggled with initially was creating a logo and branding Infinity Events. There were so many little things to consider and ponder as I was looking to perfect the main communication, presentation, and representation for any business. I am a perfectionist, slight control freak, and was too close to the project to be able to step back and not be critical and overthink it. Personally, I have sought out companies and other brands based on their marketing or avoided those companies who did a poor job of representing themselves. Branding, and what you put into the world to represent you and your company is the backbone for the impressions you make and says so much about a person and their business.
I needed to bring in the hired guns and finally did. I saw a friend post about the new branding and business cards Markon Brand Design had created for his photography business and knew that they were the perfect team to accomplish what I was looking for. I couldn't have been more right! The whole process was amazing and felt so effortless, even though it was a stressful time knowing I was choosing to dive fully into this business and making solid, permanent decisions. This is one of the first lessons I'm taking from beginning this experience: Sometimes investment in yourself and skills is a good thing and asking for helping/hiring other professionals is OK. You CANNOT be an expert in all things and just as you do what you're best at for your clients, let someone else help you.
Now that I have a shiny new logo, all of the branding set up, and a fancy new website from Markon Brand Design, I'm finally ready to launch full force into the world! I'm ready to shine and make people's events spectacular beyond their wildest dreams.
Lastly -
A HUGE SHOUT OUT goes to my ever loving, patient, kind, faithful, loyal, supportive boyfriend who has accompanied me on this journey of trying to find myself and my path after graduate school. It's been a bumpy road, full of ups and downs, highs and lows, rough at times, but it's about to smooth out and it's on to the sky, because there is no limit on what we can do together and with this company! I love you, penguin. Thanks for believing in me and always making me smile. :)
